Awards 2010 winners
Creative Initiative of the Year
Sony Pictures Home Entertainment/ Hicksville
Terminator Salvation
Outdoor advertising, T-600, 3D Rendered animation
 |  |
Marketing Initiative of the Year – Non-Theatrical
Revolver Entertainment – City Rats
 |  |
Marketing Initiative of the Year – Music
Universal Pictures (UK) Ltd
The Nolans Live: I'm in the Mood Again Tour
 |  |
Marketing Initiative of the Year – Children’s
HiT Entertainment
Thomas and Friends – Hero of the Rails
 |  |
Rental Distributor of the Year
Twentieth Century Fox Home Entertainment
 |  |
Rental Title of the Year
Twilight – E1 Entertainment
 |  |
Bricks and Mortar Retailer of the Year
HMV
 |  |
Marketing Initiative of the Year – Television
ITV STUDIOS Home Entertainment
Late Night with the Loose Women
 |  |
Marketing Initiative of the Year – Specialist
Universal Pictures (UK) Ltd
Michael McIntyre – ‘Hello Wembley!’
 |  |
Marketing Initiative of the Year – Catalogue
Optimum Home Entertainment – This is Spinal Tap (Up to 11 Edition)
 |  |
Best British Authored DVD
Eagle Rock Entertainment Ltd/ Eyeframe
Monty Python: Almost The Truth – The Lawyer's Cut
 |  |
Best British Authored Blu-ray
Universal Music Group/ Metropolis Group
Take That Present The Circus Live
 |  |
Supplier/Agency of the Year
Hicksville
 |  |
Retail Distributor of the Year
Twentieth Century Fox Home Entertainment
 |  |
Retail Title of the Year
Harry Potter and the Half-Blood Prince
Warner Home Video
 |  |
Retailer Marketing Initiative of the Year
HMV
Get Closer & My Inspiration Campaign
 |  |
Blu-ray Retailer of the Year
HMV
 |  |
Online Retailer of the Year
Amazon.co.uk
 |  |
Marketing Initiative of the Year
Film - up to £3 million Box Office
Momentum Pictures – The September Issue
 |  |
Marketing Initiative of the Year
Film - £3 to £10 million Box Office
Paramount Home Entertainment UK – Watchmen
 |  |
Marketing Initiative of the Year
Film – over £10 million Box Office
E1 Entertainment – Twilight
 |  |
Best Blu-ray Title of the Year (consumer voted)
Paramount Home Entertainment UK – Star Trek 11
 |  |
Industry Initiative of the Year
Blu-ray Partners generic marketing campaign
 |  |
Industry Individual of the Year
Lavina Carey
Director General
British Video Association
 |  |
