Awards 2011 winners
Creative Initiative of the Year
Icon Home Entertainment
Paranormal Activity
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Marketing Initiative of the Year – Non-Theatrical
High Fliers Films
Passchendaele
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Marketing Initiative of the Year – Music
Universal Pictures (UK) Ltd.
Les Misérables: 25th Anniversary Edition
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Marketing Initiative of the Year – Children’s
The Walt Disney Company
Beauty and The Beast
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Rental Distributor of the Year
Twentieth Century Fox Home Entertainment
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Rental Title of the Year
Avatar
Twentieth Century Fox Home Entertainment
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Bricks and Mortar Retailer of the Year
HMV
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Online Digital Service of the Year
iTunes
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Marketing Initiative of the Year – Television
HBO Home Entertainment
The Pacific
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Marketing Initiative of the Year – Specialist
Lionsgate Home Entertainment
Keith Lemon's Fit
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Marketing Initiative of the Year – Catalogue
Sony Pictures Home Entertainment
Love It
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Best British Authored Disc of the Year
Universal Music / The Pavement
U2 360° At The Rose Bowl
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Supplier / Agency of the Year
Premier PR
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Retail Distributor of the Year
Universal Pictures (UK) Ltd.
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Retail Title of the Year
Avatar
Twentieth Century Fox Home Entertainment
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Retailer Marketing Initiative of the Year
Sainsbury’s Shrek Forever After
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On Line Retailer of the Year
Amazon.co.uk
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Blu-ray Retailer of the Year
HMV
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Marketing Initiative of the Year
Film - up to £3 million Box Office
Momentum Pictures
The Girl With The Dragon Tattoo
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Marketing Initiative of the Year
Film - £3 to £10 million Box Office
Twentieth Century Fox Home Entertainment
The A-Team
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Marketing Initiative of the Year
Film – over £10 million Box Office
Icon Home Entertainment
Paranormal Activity
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Best Blu-ray Title of the Year (consumer voted)
Avatar
Twentieth century Fox Home Entertainment
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Industry Initiative of the Year
The Real Deal, Industry Trust for IP Awareness / Alliance Against IP Theft
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