Lavinia Carey, Director General of British Video Association, comments on the Government’s response to the Film Policy Review

14th May 2012: “As the sector oiling the wheels of the film and TV production engine, the British Video Association is delighted that the Government’s goal is to promote access to any film on any platform at any time.

Making people more aware of where they can get their favourite films and TV programmes legally in the digital world is hugely important, as is the work to minimize copyright theft with all those involved in delivering film to audiences. These recommendations are crucial because so much of the content we love to watch depends on the money derived from buying and renting video entertainment in its many forms, be that DVD, Blu-ray and online services, including emerging cloud-based digital lockers."

“The case studies we will shortly be releasing in a new report show that some of the best known recent British titles, such as The Inbetweeners Movie, Paul, Senna, Sherlock Holmes, Shank and TV drama Downton Abbey, generated most of their revenues from video. In that context the Government is right to back Lord Smith’s call for better public understanding of the value of copyright and building audiences, including the promotion of the many legitimate ways viewers can access video content."

“We welcome the new funding for film education and look forward to contributing to the development of new DCMS guidelines to promote the value copyright to film fans.”

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