Q3 results shows post-Olympics lift doubles September DVD new release sales
24th October 2012: The compelling attraction of Team GB’s performance in the Olympics and Paralympics being over, the BVA’s latest report on the UK video market, worth £1.3 billion year to date, reveals a 4.7% increase in DVD sales of new releases compared with September last year and a 3.7% increase in value, according to OCC.
Demand for new titles on Blu-ray Disc was even higher, with a 10% increase in volumes in September on a year ago. This enabled the format to take 12.4% of total physical volumes and 19.7% of value sales, a record level. In the difficult economic climate demand for Blu-ray Discs has held up very well with consumers appreciating high definition video in the home with double digital growth for the format ( up 11.8% year to date).
To add to this, the first nine months of 2012 has seen a consistent increase in digital video spending in the UK, up 18.6 per cent in the third quarter and 16.6 per cent year to date. However, physical disc sales and rentals still make up the overwhelming proportion of the video entertainment market, amounting to 83% of consumer spend on video year-to-date.
Lavinia Carey, Director General of the British Video Association, commented, “Our September report shows some better economic indicators, with consumer confidence and ASDA’s income tracker both up a tad and unemployment down very slightly. But while the increasing number of touch points for audiences to enjoy video entertainment is accelerating the growth in digital expenditure, physical sales and rentals are still expected to take 86% of the total consumer spend on video entertainment this year, according to IHS Screen Digest. And we have a stronger Q4 to look forward to, just as we did this time last year.”
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About the BVA
The British Video Association exists to champion video entertainment in all its forms, from packaged media such as DVD and Blu-ray Discs through to digital services available on demand, to rent or to own on portable devices and for home viewing.
The proliferation of content delivery channels, now with more than 40 digital video services, is constantly increasing consumer choice and the video industry releases about 7,000 titles a year, on which consumers spent over £2.3 billion in 2011. It is the single most valuable part of the audiovisual sector in terms of generating returns on investment for production.
The BVA’s members include film and television companies and independent labels who produce, license and distribute pre-recorded video entertainment, covering film, sport & fitness, music, TV, children’s and special interest programming. Its members account for some 90% of the sector.