Blu-ray information
What is Blu-ray?
Blu-ray is the next generation format for high definition home entertainment. If you want to get the best in high definition for your HDTV, you want to get Blu-ray. I
n fact Blu-ray is now seen as a living room staple rather than a gadget geek’s must have.
Back in 2008 the BVA set up the Blu-ray Partners whose members comprise the major Blu-ray Disc distributors and a number of hardware player manufacturers.
This unique relationship allows us to speak to UK consumers, retailers and media on behalf of all the key participants in Blu-ray development.
Our aims are to:
- Raise public awareness that Blu-ray is the best method of receiving high quality home entertainment
- Encourage consumers to make the most of their HD-Ready TVs by connecting to a Blu-ray player
Our website www.thisisbluray.co.uk is now the most comprehensive destination for Blu-ray information.
Please check out our Blu-ray news and press releases which can be found here. You can download a guide to the world of high definition and Blu-ray by clicking here.
Watch our Blu-ray television advertising campaign as aired on major TV channels in December 2009
The full Campaign press release can be downloaded here and the Ad campaign launch release here.
The campaign was designed to excite consumers, whilst simultaneously a PR campaign was set to overcome the potential consumer barriers to the purchase of Blu-ray players and discs and tackle the lack of understanding about the format.
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Should any BVA member wish to become part of our future activity, please contact Simon Heller the Blu-ray Partners Campaign Director at the BVA. 
